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Strategy before tactics: a smarter way

Strategy First 1

Clear focus: know exactly who your ideal customers are

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Strategy First 2

Consistency: Align all marketing efforts with your core message

Strategy First 3

Efficiency: Spend time and budget only on high-impact efforts

7 steps of Strategy First

What you get with a strategy first plan

Move past random acts of marketing

 

Is your marketing a patchwork of ad-hoc efforts and one-off campaigns? Over time, this leads to conflicting messages, wasted resources, and inefficiency. Our Strategy First approach unifies and streamlines your marketing for maximum impact.

 

No more marketing guesswork

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We base our recommendations on research, data, and a deep understanding of your business and market—not guesses.

 

Stop assuming—start listening to your clients

 

Building a marketing strategy solely on internal insights is a common mistake. We go beyond assumptions by interviewing your clients to understand their journey, why they chose you, and what sets you apart. This client-centric approach drives strategies that deliver real results.

The fCMO Agency Marketing Pyramid

The 7 step Strategy First process

Strategy First- The fCMO Agency

Key Deliverables

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Discovery and Audit: Understand your business, competition, and market

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Ideal Client Profile: Identify and define your most profitable customers

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Core Messaging: Create a clear and compelling message that resonates

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Marketing Hourglass™: Map out the customer journey from awareness to referral

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Execution Roadmap: Outline the exact steps and tactics needed to implement the strategy

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How It Works

Getting started with Strategy First

Total engagement: 30-45 days

Online sessions: 3

Fee: $5,000

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After payment, you will be sent our intake form and we will schedule our first meeting to kick off the process. 

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Contact us

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